My dad was watching IPL today and I sat with him.
Disclaimer – I don’t like cricket or any sport that comes on television so this post might be biased.
One peculiar thing I noticed throughout that there are so many advertisements everywhere! There is no thing in this game that is not commercialised. People are making money off of everything.
Let’s get down to the brass tacks. Everytime I think someone else is making money, I’ll use ‘KA-CHING!’
The name itself is sponsored by VIVO, so that is visible everywhere. Ka-ching.
The cricketer and umpire uniforms from head to toe, bats, stumps are sponsored by some conglomerate. Ka-ching.
The boundary line. Ka-ching.
The LED behind the boundary line. Ka-ching.
The ground itself and the augmented ads that come on TV displayed on the ground. Ka-ching.
Atleast they haven’t monetized the ball yet. It’s still plain white. There are plans to make it pink for some cause though.
Now this is just during the game play. The advertisements in between are down right absurd.
Let’s break each of these ads down.
Amitabh Bachchan has made a lot of money in his life, but he’s still going strong. He stars in two different product ads. Ka-ching.
Amir Khan in the vivo ad. Shahrukh Khan in the Byju ad. Ranveer Singh in the Royal stag ads. Deepika Padukone in Jio ad. Hema Malini in the Kent ad. Typical Hema Malini. Ka-ching.
Ajay Devgan in some pan masala ad? Ka-ching.
Then you have ads staring cricketers who are already making a shit ton playing. Ka-ching.
Fun fact – Cricketers of old used to work a 9 to 5 job when they didn’t play cricket. Nowadays, no cricketer would even think of doing that because there is so much money flowing everywhere in this highly monetized game. Ka-ching.
IPL is a money making madness machine that takes the attention of willing viewers and fills the silver lined pockets of the affluent.
How do the rich grow richer and the poor poorer you ask? The answer is right in your living room.
The idiot box.
With Jio TV everywhere now, the idiot box has been upgraded to the idiot phone.
Marketing and advertising is a very elegant system which makes you think that you’re getting all of this information for free. You also get to watch cricket and get entertained! But what you don’t understand is that these leeches are living off of your time. The time you spend watching the idiot’s box is unrealised profit going from your pocket to someone else’s.
Like one particular cable TV company started giving away IPL channels for free. Now people, jump at the slightest cue of anything that is free. Why would anyone do anything in this world for free if they don’t have hidden intentions. What we don’t understand here is, our time is their money. Ka-ching.
Wake up my friend, wake up.
It’s not too late, not yet.